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Digitalization is not a new word for many of us now since we have been seeing and listening to it for a long time now. There’s no doubt that digitalization has made its impact on every facet of our lives but the niche it has mainly impacted is business world. Digital transformation has changed almost everything that businesses used to do to target, engage, and market their customers.

Not long ago, businesses entirely rely on outbound marketing to be in the customers’ eyes, with time it was hugely felt that this model is not effective anymore and is annoying people. There needed to be a major shift in the marketing strategy and later on comes the inbound marketing, in which different sources channels such as content marketing, social media marketing, and search engine marketing was introduced to bring customers to certain products and services. And inbound marketing actually provided amazing results to businesses and since then it has dragged the outbound marketing to the point of almost extinction as large businesses and corporations are dependent on inbound marketing to a large extent.

No wonders that almost every business today is going digital. Many have already started their digital transformation journey and those that have not yet started are thinking to do so. It would not be wrong to say that the advent of technology is the sole reason behind businesses’ shift towards digital transformation. Businesses these days are using modern-day technologies to automate their processes, increasing their efficiency, and making the best use of their financial resources.

Let’s now discuss in detail a few benefits of digital transformation for businesses.

Benefits of Digital Transformation:

Rapid Communication with Customers:

Communication holds the key to success and failure for businesses in this fast-paced world. If a business has a great communication process to interact with the customers and respond to their queries, the chances of success are very high and vice versa. Digital transformation allows businesses to develop effective communication channels using the best use of the social networking platforms. Digital presence not only increases the trust of people in a business but also it increases the sales.

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It has been witnessed that even brick and mortar businesses are now shifting to digital channels and the reason is, customers these days prefer those businesses that have established social media presence and secondly, the comfort of shopping from home is matchless and e-commerce businesses pouring great fruits of it. Taking your business on a digital journey is not an option now instead it has become the need of the hour. The businesses that have customers’ trust and loyalty are more successful and it can be seen generally.

Process Automation:

This is an internal factor of digital transformation for businesses. We know companies are investing more now to train their staff with artificial intelligence and machine learning to adopt an environment that is greatly dictated by automation. For example, just look at the supply and demand chain industry which has arguably adopted the best practices of artificial intelligence and machine learning to automate their workflows and procedures. Automation of certain business tasks not only saves a lot of time but also saves human efforts that can be better utilized in doing something that is attached to the core of a business directly.

Tech Advantage:

With technologies making their mark every single day in our lives they have become an important part of our lives. The part we can no longer survive without. For businesses, technology adoption is far more important than individuals. Those businesses having access to better technologies can easily dictate the terms by swiping out their competitors from the market. Therefore, it’s of equal importance for businesses to keep on investing in different technologies and adopt those work for them. As the margin of advantage is so small these days, having a technological advancement can turn the tables for a business either way.

Now, as we have discussed some of the key advantages of digital transformation for businesses, let’s discuss what software development trends the year 2021 has in store for custom software development companies and the businesses they serve.

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Top Software Development Trends in 2021:

Internet of Things (IoT):

The world’s adoption towards IoT in recent years was phenomenal and seeing this trail, it can be predicted that this trend will continue to grow in the coming years. According to a report by, IoT technology hit $100 billion in terms of revenues for the first time in 2017 and is expected to grow around $1.6 trillion by the year 2025. The biggest plus of IoT devices is that they don’t require a phone or a computer device to stay connected to the internet instead they just require a server. According to the Ericsson Mobility Report, the number of connected IoT devices across the world will be more than 22 billion by the year 2024. For a custom software development company, it’s a great opportunity to hire IoT experts and render IoT development services to businesses in need.

Artificial Intelligence (AI):

Artificial intelligence has remained the talk of the town for quite a time now. There were times when it was considered to be a concept from the fantasy world, but with time passed, it appeared out to be one of the most exciting and talked about technological advancement. With companies around the globe investing so much in adopting the AI revolution, the market for AI is anticipated to reach $125 billion by 2025. AI is supposed to be the future of custom software and technology as a whole with large-scale data, machine learning, and other such instruments.

Security and Stability:

A lot of work had done when we talk about making digital products secure and stable. Thanks to the platforms such as android, iOS, Windows, and Linux that have continuously improved the security of apps registered on these platforms. This trend will continue in 2021 as well because the whole world of digitalization stands on the walls of cyber-security and the stability of different platforms. It is indeed an opportunity for a custom software development company to develop highly secured and stable software products to better serve the businesses they work for.

Wrap Up:

This article is written and formatted by a senior content writer Mir Ham of SoftCircles. For the past 4 years, he’s covering various aspects of the software development industry. SoftCircles is a custom software development company in the USA that offers end-to-end and scalable development of custom software and tailor-made web/mobile applications.

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