The ‘Latin America Kombucha Tea Market Share, Share, Trends, Analysis, Key Players, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the Latin America kombucha tea market, assessing the market on the basis of its segments like types, flavours, tea types, packaging, distribution channels, and major countries.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.
Latin America Kombucha Tea Market Size, Trends, Industry Report, Key Players, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
• Historical Market Size (2022): Approximately USD 263.2 Million
• Forecast CAGR (2023-2028): 22.70%
• Forecast Market Size (2028): Around USD 902.2 Million
With surging health consciousness, consumers are seeking foods and beverages that can replace the easily available unhealthy snacks and drinks. Hence, kombucha tea is preferred by consumers as a healthy fizzy drink and an alternative to carbonated beverages.
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The Latin America kombucha tea market is being driven by the immense popularity of fermented and raw foods, especially in cafes, in the region. Fermented beverages, including kombucha tea, contain probiotic bacteria and they encourage a healthy gut microbiome while increasing gut immunity.
Manufacturers are actively adopting aggressive promotion strategies and using social media platforms, celebrities, and influencer endorsements, among others, to promote kombucha beverages. Moreover, these beverages are increasingly sold in sustainable packaging like glass bottles, PET bottles, and metal cans, thus catering to the demands of environmentally conscious consumers.
Latin America Kombucha Tea Industry Definition and Major Segments
Kombucha tea is a fermented, sweetened black tea drink with various health benefits. It is a little fizzy in nature and is often served with added juices, flavourings, and spices. It is a rich source of vitamin B and assists in killing harmful bacteria inside the body. Kombucha tea is also known as tea fungus or tea mushroom depending on the culture of yeast or bacteria used for fermenting it.
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Based on type, the market is segmented into:
On the basis of flavour, the market is segregated into:
• Herbs and Spices
Based on tea type, the market is divided into:
• Green Tea
• Black Tea
• Oolong Tea
The market, on the basis of packaging, is categorized into:
• Glass Bottles
• Aluminium Cans
• Pet Bottles
On the basis of distribution channel, the market is segregated into:
• Convenience Stores
• Health Stores
• Online Retailers
• Others (Inc. Restaurants)
The major countries in the market include:
Latin America Kombucha Tea Market Trends
The increasing popularity of fitness content creators on social media, coupled with the growing concerns regarding the prevalence of various health issues, is influencing people to shift to a healthier lifestyle. Kombucha tea offers various health benefits, aids in weight management, cures headaches and body pain, and decreases cholesterol, among others. This, along with rising disposable incomes, is driving the Latin America kombucha tea market demand.
Many skin specialists also recommend kombucha tea due to its anti-fungal nature that helps in healing skin wounds. In addition to this, the competitive pricing, ease of availability across various distribution channels, and the launch of kombucha tea in various flavours such as lemon, orange, and blueberry, among others, are propelling the market growth. Furthermore, the demand for organic kombucha tea is expected to grow rapidly during the forecast period as it is completely free from synthetic chemicals such as pesticides and fertilisers.
In Latin America, Brazil accounts for a considerable share in the kombucha tea market amid the growing demand for healthy beverages. Meanwhile, Argentina is expected to show significant growth during the forecast period. The growth can be credited to an increase in the number of kombucha drink manufacturers in the country. The government is also promoting the production of innovative and healthy beverages such as kombucha tea to surge its economic growth, hence driving the market.
Key Market Players
The major players in the Latin America kombucha tea market report are Strappa Live Kombucha, Kombucha La Semilla Colectivo, Reeds, Inc., Kombucha Wonder Drink, Remedy Kombucha Pty Ltd., The Coca Cola Company, Kombucha MiAmor, De La Calle, and Dr. Kombú, among others.
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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