Businesses are familiar with multiple strategies for marketing their services online. Landing pages also fall under this list. Users browse through numerous digital platforms and visit or “land” on such pages every time.
The landing pages aim to attract visitors from numerous channels and persuade them to convert into new customers. If you genuinely want your business to have a compelling online presence, build stunning landing pages for your website to increase conversions.
Although making an effective landing page is relatively easy, its architecture requires effort and attention. Therefore, to cater to your customers wants, it is vital to building an appealing landing page following with standards of Google core web vitals.
Instead of targeting a good-enough design, we will offer tips to create marvelous pages to land new customers. We will unravel the entire process to help you create an ultimate landing page design.
What Exactly Is a Landing Page?
Among all the pages of your website, a landing page has a more prominent role in pulling new visitors and multiplying your conversion rates. A landing page is a place on your website, for instance, your homepage, where multiple prospects arrive and make a particular decision.
Creating a compelling landing page is imperative for the decision to be in your favor. Otherwise, the customer will leave your website for another option. A landing page gives businesses a powerful presence on multiple platforms, such as social sites and web browsers.
Every landing page has a specific aim. They can be informative or a window to your entire website. Some independent landing pages may support a particular campaign, product, or special offer.
Generally, users find landing pages organically through high rankings on search engines and relevant keywords. You can find many landing pages through AdWords by Google and other services.
Therefore, creating a gorgeous landing page featuring all the beneficial elements and design is essential. However, before you learn that, let us understand how you can create your website landing page.
How Can You Create a Landing Page?
The challenge is not in creating a landing page for your website as there are many page builders available in the marketplace like elementor, beaver, and many more. Most of these plugins go well with premium as well as free WordPress themes. The real task is cracking the code to build a page that not just lands new visitors but manages to convert them. Building a landing page simplified with multiple digital designing solutions. Investing in a designer, especially in building landing pages from top to bottom, is not always feasible.
However, you can save money by investing in premium solutions which offer additional benefits. These could be optimizing pages for mobile devices, email marketing, and featuring unique designs.
Practical Landing Page Design Tips to Get High Conversions
If you have reached this section, you now understand what landing pages are and how to create them. Now, we will list all the tips and methods you can follow to create designs for your landing page to maximize your conversion rates.
Keep it Simple and Decluttered.
Most websites make the mistake of trying to incorporate everything into their landing page. If you do this, the users need to pay attention to the main component of your page. The confusion will only cause them to bounce and move to another page.
Therefore, to capture your visitor’s attention at first impression, create a landing page that is simple and elegant. The minimalistic look is always going nowhere, considering how it keeps your pages clutter-free.
For engagement, you can add small interactive elements and CTA. Moreover, adding a few details about what you offer and your features are a great way to build landing pages capable of increasing conversions.
Use Clear Headline
A headline creates the first impression on website visitors. It is an element that captures attention and builds an understanding. An impressive headline captures the interests of its readers and helps create a landing page for high conversions. The purpose of a headline is to compel the reader to browse through the rest of your content.
A great headline relays an inviting message with clarity. To have a better idea, read various headlines in magazines and the area they target to capture the interest and attention of their readers.
To create good headlines, you must implement the following steps.
- Define your target audience and acknowledge their wants, desires and interests, and more. An impressive headline makes you noticeable in front of your readers.
- Make headlines that are straightforward and deliver with clarity. The reader should know what a business is offering precisely.
- Create concise headlines that are at most ten words.
- Examine and assess your competitors.
- For checking headlines, employ A/B testing and make necessary alterations.
- To attract the attention of your visitors, try creating eccentric, creative, and unconventional headlines.
Additionally, a headline may perfectly match an image that describes your offerings. Hence, it is essential to keep it concise. Sometimes, you may need to add sub-headlines that simplify or explains your main headline. As a result, you can create a succinct headline to grab attention.
Sometimes, you may not plan to evoke your visitor’s interest in a specific service but turn their attention towards your entire business. For this purpose, you can create headlines with sub-heads explaining your company’s goal.
Use High-Quality Visuals
Almost every visitor will run away before converting if your page is all text. In simple language, don’t be boring. One must agree with the importance of excellent written content for your landing page. However, only text can disinterest your audience.
So, how to break this monotony? Add crisp visual elements between the written material to divide big chunks of text. A human brain perceives visuals faster than textual content. Images or infographics are excellent website components that easily engage with the viewer and keep them on your site for longer.
Remember to add elements that are high in quality and break the text while keeping the visitors around and preventing them from leaving your site. Excellent visuals also promote conversions and support your business goals.
Additionally, your landing pages are for more than just desktop users. Therefore, it is essential to make images responsive for mobile devices.
Here are a few things to remember with your images:
- Add large and flawless visuals.
- Add fitting visuals for your offerings, such as product pictures.
- For services, add compelling images which present them.
You can translate images into a thousand words. Hence, adding photos will relay to the audience what you are presenting long before they have read about them. Sometimes, visuals do the job of simplifying complex subjects and breaking down information.
Highlight USP (Unique Selling Points, offers, etc.)
What distinguishes two companies from offering the same services? What makes a business more special? It is necessary to define your business’s unique quality that separates you from the rest of the crowd.
You must spell out your unique point and highlight it for your visitors to know what differentiates you from your competition. The explanation you give defines your USP or Unique selling point.
It is essential to ask relevant questions and define everything concisely and straightforwardly. Essentially, a USP explains what you offer but also creates curiosity. You can tell your audience what to expect from your offerings and why they matter if done right.
A user’s primary purpose in landing your page is to see how you can benefit them. The page’s content should enunciate in bold how you can help them. Address the solutions you provide to solve their problems. They will be able to trust what you are offerings.
Further, look for a way to represent how your offering can benefit them. To keep your visitors longer, enlighten them on how their situation can get better with your products. Support their imagination about how your solution can positively affect their life.
Use Clear Call to Action
The purpose of landing pages is to get an instant reaction from your audience. And if there is one element that your page cannot do without, it is call-to-action or CTA for short. When you visit a page, you may have seen or clicked on the options, saying sign-up here, subscribe to the newsletter, etc.
These are short phrases that tell visitors to take a particular action. It is essential to make these CTAs as straightforward as possible. Therefore, use simple language with compact text informing the users to take a specific action. After A/B testing your landing page’s headlines, follow the same for finding appropriate CTAs.
Once you have the best CTAs, the next part is their placement. Do not make your visitors do the extra work to scroll to the end to take action. A good CTA placement is where it is easily accessible after they land on your page.
Further, add a text to your CTA button which is motivating enough to persuade them to take action. If you plan to avoid crushing your sales, apply CTAs correctly on your landing pages.
Keep it Mobile-Friendly
The primary purpose of everything you do is to streamline the process for your users and make everything easy for them. Technological advancements have brought in a flood of mobile devices. Modern-day users depend on these devices to access the internet and browse their devices.
One of the most attractive promotional tools is mobile ads that instantly persuade users to click on them. Hence, this signifies the importance of creating a mobile-friendly landing page with optimized images and forms to encourage conversions.
By employing this step, you can make your visitors stay longer, explore more, and take a desirable action for conversion.
Do A/B Testing
No two businesses are the same. Some of them follow AI strategies for boosting product marketing and others follow traditional standards. Each has its own unique requirement and potential audience. Everything you do for your landing page must be fitting for your business. Therefore, when deciding what works best for you, conduct A/B testing, also known as split testing.
This method tests an element’s multiple variations by dividing your website traffic to check which works better. For efficiency, employ dedicated software for split testing. An A/B test has three parts, variants, champion, and challenger.
The variants are usually multiple versions of the same page. Champion is an original version, whereas the challenger is a modified version.
Landing pages are a business’s best friend that supports its growth by bringing in new visitors and promoting conversions. A promotional ad on different platforms or organic search results can direct users to land on pages. These could be to promote your offerings, sales, special offer, or business campaign.
You must create a compelling landing page that instantly captivates potential customers’ attention and persuades them to convert. Landing pages for your company can help build an influential online presence.
You must employ particular techniques and feature-specific elements to create stimulating and supreme landing pages with high conversions. We delivered a list of these elements and methods for you to follow and create stunning landing pages for your website and increase conversions.
Can Page builders be used to create landing pages?
Yes, you can, in fact, many CMS like WordPress offers built-in page builders to create stunning landing pages without writing a single line of code. Top website page builders provide drag and drop interface allowing to add various design elements like media, call to action buttons to your landing pages.
Should the landing page have navigation?
The purpose of navigation is to allow users to move to a different location than the one they are on. However, an ideal landing page ensures the page features all the components, eliminating the need to go to another page.
You must do so to retain your prospective customers. Hence, landing pages should avoid all navigation elements and build a structure that leads the user to your CTAs.
How many types of landing pages are available?
Primarily, you can classify landing pages into three, namely, sales pages, squeeze pages, and splash pages. Businesses can either use one of these landing pages or more to support their marketing campaign and call to action.
How long should a landing page be?
A landing page’s length is not definite. However, it is best to keep the pages more concise. Use 300 words to give your users the exact information they want. The more straightforward and to the point your landing page is, the better the chances are of increasing conversions.