The LinkedIn algorithm prefers posts that get a lot of likes and comments, giving them more reach. So, how can you get LinkedIn likes and comments and thousands of views?
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How Do I Get LinkedIn Comments and Likes? 6 Steps!
1. Create Quality Content
It seems silly, right? And yet! No content strategy on LinkedIn will give you thousands of comments without producing something qualitative. To do this, don’t hesitate to test, measure and iterate on your content to find what works.
If this is a problem, read our articles on the subject!
2. Be Divisive
This technique is risky but effective. By taking sides on a subject, you appeal to the cognitive bias of “belonging” (among other things).
This bias will lead the audience to take sides, for or against you. You touch on values and beliefs. And suddenly, the motivation to express yourself explodes.
But be prepared to pay the consequences. Don’t hesitate to moderate your remarks. The goal is not to create hatred. Just take a slightly stronger stance to encourage reactions.
3. Implement the Right Publishing Methods
Just as you put titles on an article or a summary of a book, a LinkedIn post must follow a format. A format that can be unique to you, but which must remain readable and attract attention.
Because what matters is the number of comments and likes per view. Now someone who passes by your post is counted as a view. It doesn’t matter how long it took or if they “opened” the post.
Likewise, deciding when to post has a huge impact on your posts. Choose wisely!
4. Use Identification
Also, be careful with this technique. It has become too common and is now often looked down upon.
It is possible to identify people on LinkedIn, just like on other social media platforms. They are thus notified.
This is a good way to get people you know to react. But do it intelligently: no one likes to be forced to do something (reactance theory).
And those you identify know what you expect of them: to react.
Identify people you know who are relevant to the topic you’re discussing. Try to mix it up as much as possible, with a maximum of 4-5 people per post, and avoid mentioning them in every post if you can.
5. Ask for a Comment on an Article
You’ve seen this kind of post on LinkedIn before:
“Comment to get my latest article?”
As basic as it may seem, it works. Personally, I got my view record on this kind of content.
But once again, there are criteria to respect to use this technique:
- Maximum 5% of your posts.
- The content must be highly engaging, with added value that no one else can offer. Otherwise, you will get comments, but disappoint your target audiences (your potential customers). Nothing worse!
6. Use Engagement Groups
Created a few years ago, their main goal is to boost engagement on your posts!
Engagement groups (or “pods” ) are often WhatsApp groups where you can put the link to your LinkedIn posts. The community present in the group will manually engage on your post.
You must obviously, in return, do the same when another member publishes a post.
Automated pods, such as Podawaa, operate on the same principle. Except when you publish content, you choose the comments you want to receive.
How to Increase LinkedIn Likes?
Here are some simple tips to help you get more likes on LinkedIn:
- Publish effective posts on LinkedIn.
- Generate engagement with your posts.
- Publish quality content for more sharing.
- Join communities or groups on LinkedIn.
- Use a digital communication strategy on LinkedIn.
- Test to optimize the approach.
- Analyze LinkedIn statistics.
- Publish sponsored posts with LinkedIn Ads.
Why Like on Linkedin?
On the one hand, let your audience know that you have read their message. This works well if you are the first person, as you are likely to be noticed. The goal is to “stay in people’s minds”.
On the other hand, it allows you to obtain better scores at the algorithmic level. That is to say, gain visibility. You will thus be able to participate in the success of your publication.
You can also “tag” your contacts or use a “hashtag” to boost your visibility and credibility.
This increases your social capital because you “please the algo”.
Ultimately, your LinkedIn social network contacts (levels 1-3) will see your news, as your social proof builds up, you will be more likely to be read!
How to Get a LinkedIn Comment?
There’s no magic formula for getting more comments on LinkedIn—it all comes down to the quality of your post!
That said, there are a few strategies that can help you out:
- Write posts using the AIDA method.
- Make a clear call to action.
- Spark debate with your message.
- Ask an open question at the end.
- Post free content in a comment link ( “content marketing” ).
- Commenting on your own post helps “kickstart the conversation”.
Should You Share or Comment on Linkedin?
Again, this isn’t an exact rule, but sharing content that interests you helps the algorithm learn what you like!
Here are Three benefits of sharing an article or post on LinkedIn:
- Sharing improves the post score, it’s a positive for the person who originally posted and you get more views.
- You benefit from visibility with all your contacts who will comment and like the original post.
- Lastly, you’ll get better stats to measure the success of your shared post.
In return, here are 3 advantages of commenting on LinkedIn posts:
- Your comment will catch the attention of the person who posted it, especially if it invites a response. This is a potential conversation to deepen both a topic and a relationship with someone you don’t know yet, for example.
- People in their B2B contact network will see your LinkedIn profile. Indirectly, you can establish your position on a topic and make networking easier.
- When you comment, your own connections will see it too, which can spark their curiosity and let you share your thoughts on the topic.
I’ll let you make the choice, and above all, don’t hesitate to do both!
Conclusion
In conclusion, sharing content or leaving a comment and liking on LinkedIn can be interesting if it adds value to your branding.
In this situation, it’s a good idea to include a brief message explaining why you’re sharing the content. If you share content without giving your opinion, people will not understand what you like about this post.
Take a moment to share your thoughts and invite your network to join the conversation. There is nothing better than open debates and discussions on professional social networks.
Commenting on content is more relevant to giving your opinion, which is a trick to position yourself on the subject of the content.
Be careful not to use other people’s content to promote yourself or share content in the comments without citing the author. Not only will your audience be at risk of realizing it, but it will not bring you anything of value!
