How do you make a decision to purchase a saas product or a service that involves a good investment, especially when various alternatives are present? Either you take suggestions from your friends and known ones who are using such a product, or you explore more about the product on the internet and look out for its reviews, isn’t it! Same is with your customers when they are deciding to choose the right product for them.
SaaS is a big market with a lot of similar products available, each claiming to be the best. In such a situation, choosing the right product can be confusing for the customers. So there are a lot of review platforms available to which product buyers refer to view reviews and ratings of various products. These review platforms are a great source of marketing for SaaS products and services.
On these platforms, users can share SaaS Feedback in the forms of reviews and ratings of the products they use. These aggregator platforms provide a good opportunity to companies to market their products, build a good reputation, and attract new customers to grow their businesses. But getting good reviews on these platforms is not a walk in the park. You have to prompt and convince the users to spend their time and share reviews on these platforms.
In this article, we will learn how you can increase the reviews and ratings of your product on the internet. Let’s start by exploring some benefits of online reviews.
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Benefits of Reviews and Ratings of your SaaS Product
- Greater Online Visibility
- More Engagement with Users
- Social Proof of Good Performance
- Increased Goodwill of the Company
- Good Source of SaaS Feedback
- More Conversions
Let’s learn more about these benefits of online reviews and ratings of your product.
1. Greater Online Visibility
Being present on aggregator platforms and having reviews and ratings of your product helps to increase the online visibility of your product on the internet. For instance, you have a Hotel Management Software and your product is ranking with your main term ‘ Hotel Management Software’.
Now if your product is present and is rated good on review platforms like Capterra and GetApp, it will be visible when users and technology buyers will search for Top Hotel Management Software and apps on these platforms. At the same time, it will also increase the overall visibility of your product over the internet.
2. More Engagement with Users
When your product is present on online review platforms and you get feedback in the form of ratings, reviews and comments, you get an opportunity to engage with your product users. You can reply to the reviews and comments on these platforms and directly connect with those users to engage with them and resolve their issues (if any).
3. Social Proof of Good Performance
It is human nature that when we are confused about making decisions and purchasing a product, we prefer to explore what others are doing. This makes social proof one of the key elements of online marketing and market presence of your product. Online reviews and ratings create a social proof of the performance of your products.
Studies suggest that 95% of buyers prefer to read online reviews before making an online purchase. Moreover, 88% of the customers trust user reviews like personal recommendations.
This shows that social proof generated as a result of online reviews builds trust among the product buyers and affects their purchase decision to a great extent.
4. Increase in Goodwill of the Company
When you get good reviews and ratings on popular aggregator platforms, it increases the market presence of your product and boosts the reputation of your brand. This increases the goodwill of your company in the marketplace.
5. Good Source of SaaS Feedback
Online reviews and ratings are a good source of unsolicited feedback. Sometimes, users are reluctant to spend time on filling up a SaaS Feedback Survey but they can actively share feedback in the form of reviews and ratings on review websites. So these review websites and aggregator platforms become a good and accurate source of valuable Product Feedback.
5. More Conversions
More positive online reviews and good ratings attract more users and product investors to try your product. This leads to more conversions and ultimately makes your product more successful thus growing your business.
Let’s explore how you can get more reviews and ratings of your product.
Steps to Get More Reviews and Ratings of Your Product
- Collect SaaS Feedback
- Find Happy Customers with metrics like NPS
- Ask Happy Customers for Reviews
- Offer Rewards for Reviews
- Make it Easy for the Customers
Learn how you can follow these steps to gain more online reviews and ratings of your product.
1. Collect SaaS Feedback
The first step to increase your online ratings and reviews is by collecting feedback from your customers. You can use an effective SaaS Survey App for this purpose. It will help you create surveys and share them with your customers asking them for feedback. When you ask customers for feedback, it gives them an opportunity to share their issues and concerns with you.
This will not only enable you to go a step ahead in gaining positive reviews on online platforms, but will also help you avoid negative reviews and ratings. Customer Feedback is important to improve your products and services. When you get to know about your customers’ issues on time, you will be able to take immediate action on them and resolve them thus creating better experiences for the customers. This can make them happier enough to share a positive review on online review platforms.
2. Find Happy Customers with metrics like NPS
Reviews and ratings can boost your business, but of course you will not want negative reviews and ratings. And to gain positive reviews and ratings, you have to first find out your happy customers. The customers who responded to your survey and gave positive feedback are your happy customers. So they can be the right people to share online reviews about your product.
To be more precise, you can use metrics like Net Promoter Score (NPS) to find your happy customers that can actually promote your product. In an NPS Survey, you ask your customers how likely they are to recommend your product to their friends and known ones on a scale of 0 to 10. The respondents are divided into three categories based on their responses. These categories are Promoters (9-10), Passives (7-8), and Detractors (0-6).
Out of them, Promoters are considered to be the most happy customers who agreed to recommend your product by giving a rating of 9 or 10.
3. Ask Happy Customers for Reviews
When you have found the most happy and satisfied customers, it’s time to ask them to recommend your product to others. Revert on the feedback responses of these customers and request them politely to share their feedback on review platforms. Suggest platforms and provide links to those platforms for the customers so that they can access them and share positive reviews about your product.
4. Offer Rewards for Reviews
You can also choose to reward your customers for their reviews on popular review platforms. But wait! Should you bribe the customers for positive reviews? Not at all! This is not only ethically wrong, but can also become a reason for a ban on your product on popular and authentic review platforms. So what’s the way?
You don’t need to offer big rewards to your reviewers. You just need to offer a small service discount or gift card for every review, whether it is a positive review or a negative one. The trick is to ask for reviews to only your satisfied and happy customers who have already given a positive response on your feedback survey. However, you should also not ignore negative feedback and work in the direction of improving the experiences of those customers too, and then you can request them to write a review.
5. Make it Easy for the Customers
Customers will hardly or may never write a review if they need to follow a lengthy process for this purpose. Of course, they will not keep searching for your product and the option to review it on a review website. So it is vital to make it easy for the customers to share a product review.
To make it easy for the customers, share the exact link that takes them directly to the respective review platform and to your product on that platform on the webpage where they can directly rate your product and write a review. This will serve the purpose without consuming much of their time.
Now, let’s explore some good and trustworthy platforms that most product users, business professionals, and product investors refer to decide and choose the right product for their requirements.
Some Good Review Platforms for your products
1. G2 Crowd
G2 Crowd is a popular peer-to-peer review website that business professionals, software buyers and technology investors refer to find a product suitable for their needs. The platform is known for its unbiased reviews. Its biggest strength is that the reviews shared on this platform are authentic and thus the platform is believed to be a trusted source of information that most businesses check when deciding to buy the right product for them.
2. Capterra
This is another one of the most popular platforms that serves as an intermediary between technology vendors and buyers. Capterra helps the users to choose the right product for them as per their requirements and gives them opportunities to rate and review the products. Capterra even offers rewards to the reviewers like giving an additional balance in the users’ Amazon gift card to rate and review any product up to a certain extent.
3. GetApp
This is also one of the best business apps marketplace that many business professionals and users use to find the right product for them and add reviews to the products they use. GetApp also organizes quarterly ranking of products in various categories.
Collecting Feedback to Ensure Good Reviews
Online reviews and ratings are a medium to increase your market presence, create a social proof of your product’s performance, and attract more customers for you. If you use it effectively, it can prove to be an effective free marketing channel for your product.
However, it is always good to collect SaaS Feedback and improve your customers’ experiences before they share their lousy experiences on these platforms, which can harm your reputation. So collect Customer Feedback at the right time with the help of an effective SaaS Feedback Tool like Zonka Feedback and take appropriate actions on it.
Zonka Feedback not only enables you to create and share surveys to collect but also helps you to create great experiences by closing the feedback loop effectively, enhancing satisfaction levels, and preventing customer churn. You can also take a free trial to Try it for Free for 7 days and see how it contributes to the success of your product.
