Vaping has become more popular in Pakistan over the past few years. Many young adults and even older smokers are switching from cigarettes to vapes. Because of this change, the vaping business is growing in the country. But the big question is: Is vaping a profitable business in Pakistan?
In this blog, we will explore how the vaping industry works in Pakistan, what challenges it faces, how much vapes cost, and how vape price in Pakistan affects business and customer choices. If you are thinking about starting a vape business, this guide will help you understand the market better.
Page Contents
What Is Vaping?
Vaping is a way of inhaling vapor created by a vape device. These devices heat a special liquid called e-liquid or vape juice. The liquid often contains nicotine and comes in many flavors.
Vapes are seen by many as a safer alternative to smoking traditional cigarettes. They do not produce smoke, and they do not burn tobacco. Because of this, vaping has become trendy and is now a big market in many countries, including Pakistan.
How the Vaping Business Works in Pakistan
In Pakistan, most vape products are imported from other countries. This includes vape devices, e-liquids, and accessories like coils The vaping business in Pakistan mostly works through two channels: online vape stores and physical vape shops. Some stores operate only online, while others have physical locations in big cities like Karachi, Lahore, and Islamabad.
Most vape products in Pakistan are imported, mainly from the UAE, UK, and China. This includes vape kits, e-liquids, coils, pods, and other accessories. Since Pakistan does not manufacture most vape products locally, the market depends heavily on importers and resellers.
There are three main players in the market:
Retailers – These are the vape shops and online sellers who deal directly with customers.
Importers – They bring vape products from other countries and sell them in bulk.
Wholesalers – They buy large quantities from importers and supply to smaller stores.
Vape Price in Pakistan
Vape price in Pakistan plays a major role in how many people can afford to vape and how well the business performs.
Here is a rough idea of vape prices:
- Starter Vape Kits: PKR 4,000 – PKR 8,000
- Pod Systems: PKR 3,000 – PKR 6,000
- Advanced Vape Mods: PKR 10,000 – PKR 20,000+
- E-liquids (30ml): PKR 1,500 – PKR 2,500
- Nicotine Salts (30ml): PKR 2,000 – PKR 3,000
- Coils/Pods: PKR 500 – PKR 1,500 (per piece or pack)
These prices can vary depending on the brand, product type, and location. High-quality international brands are usually more expensive.
How Vape Prices Affect Sales
The vape price in Pakistan directly affects how many people can afford to switch to vaping. Many beginners want to try vaping but may feel that vape kits are too costly compared to traditional cigarettes.
However, over time, vaping can be cheaper than smoking if managed properly. One-time costs like buying a vape device are high, but the monthly cost of e-liquid and coils is usually lower than buying cigarettes every day.
That said, price is still a barrier for some potential customers, especially students or low-income adults. This is why many vape shops offer discounts, installment plans, or starter bundles to attract new buyers.
Is Vaping a Profitable Business in Pakistan?
Yes, vaping can be a profitable business in Pakistan, especially if it is run smartly and legally. Here are a few reasons why:
1. Growing Demand
As more people try to quit smoking, they turn to vaping. Pakistan has millions of smokers, and even a small shift to vaping means a large number of potential customers.
2. Repeat Buyers
Vaping is not a one-time purchase. Customers need e-liquids, pods, and coils every few weeks. This makes it a recurring income business.
3. High-Profit Margins
Imported vape products often have a good profit margin. Retailers can earn up to 30%–50% profit on each sale, depending on the product and supplier.
4. Online Sales Opportunities
You can run a vape business online without needing a big shop. With low overhead costs and good marketing, online stores can attract customers from all over Pakistan.
Challenges in the Vape Business
Even though the vape business has potential, it also comes with some challenges:
1. Legal Restrictions
Currently, vaping is not fully regulated in Pakistan, but this could change anytime. A ban or high taxes could affect the business badly. Importers also face customs issues and policy uncertainty.
2. High Startup Costs
Starting a vape business requires good investment. Importing stock, setting up a store or website, and doing marketing can be expensive.
3. Limited Awareness
Many people still do not know how vaping works or believe it is harmful. Educating customers takes time and effort.
4. Competition
The vape market is becoming crowded, especially in big cities. New businesses need to offer something unique—like better pricing, customer service, or exclusive products—to stand out.
5. Age Restrictions and Ethics
While selling vapes, it is important to follow ethical practices. Selling to minors (under 18) is not only wrong but can also hurt your business reputation.
Tips for Starting a Vape Business in Pakistan
If you are serious about entering the vape industry, here are some simple and smart tips to help you succeed in the growing vape market:
1. Start Small, Grow Smart
Begin with a limited product range—maybe just a few popular vape kits and e-liquid flavors. Watch what your customers like and slowly add more items based on their needs. This helps reduce risk and saves money in the beginning.
2. Choose Trusted Suppliers
Your products need to be original and high quality. Work with reliable importers or verified wholesalers. If possible, become an importer yourself to cut costs and have better control over your stock.
3. Focus on Customer Education
Many new users do not know which device to buy, how to refill it, or what type of e-liquid to choose. Help them understand the basics of vaping. Good advice builds trust and keeps people coming back to your store.
4. Use Social Media
Platforms like Instagram, Facebook, and TikTok are perfect for reaching a younger audience. Share photos, how-to videos, product launches, and customer reviews. Always follow the rules for advertising vape products in your country.
5. Offer After-Sales Support
Teach your customers how to use their vape devices safely and clean them properly. Help them replace pods or coils when needed. When customers feel supported, they become loyal buyers and even recommend your shop to others.
6. Stay Updated on Laws
The laws around vaping in Pakistan are still developing. Keep an eye on government announcements, health department guidelines, and custom rules. Staying compliant protects your business from legal trouble.
7. Stock Popular Brands and Products
Do some research and find out what brands are most trusted in the local market—like Uwell, Vaporesso, SMOK, GeekVape, or RELX. Stocking well-known brands builds your reputation and reduces returns.
8. Offer Bundle Deals and Discounts
Attract new buyers by offering starter kits at discounted rates or bundle offers (device + e-liquid + extra coil). These deals are very popular with beginners who want to try vaping without spending too much.
9. Focus on Packaging and Presentation
If you are selling online, make sure your website looks clean and your product photos are clear. In a physical store, keep the products organized and easy to browse. Good presentation builds customer confidence.
10. Build a Community
Encourage customers to follow you online, leave reviews, and tag your store when they share their vape setup. You can also create a WhatsApp group or Facebook page to connect users, share tips, and promote new arrivals.
11. Train Your Staff
If you have a physical store, make sure your staff knows the basics of vaping. They should be able to explain how devices work, recommend products, and answer common questions. Friendly and helpful staff can turn visitors into regular buyers.
12. Stay Honest and Ethical
Never sell to underage customers. Always ask for ID when needed. Following ethical practices builds trust in your brand and protects you from problems in the future.
Final Thoughts
Vaping is becoming more popular in Pakistan, and many people see it as a better option than smoking. As the demand grows, more businesses are entering the market.
While vape price in Pakistan can affect sales, good pricing strategies, product quality, and customer service can make a big difference. There are real opportunities to earn a profit, especially with online stores and smart marketing.
However, like any business, the vape industry has its challenges. You must stay legal, ethical, and informed. If you are ready to invest time, money, and effort, starting a vape business in Pakistan can be a profitable and rewarding choice.
