You definitely agree with us when we say that Facebook marketing can be highly successful for organizations, especially when combined with the Best Alternatives to Facebook Marketplace for reaching a broader audience. Of course, as long as this social media platform is used effectively!
From the outset, just by having your company on Facebook, it will be noticed by thousands of people who are interested in your segment. And if the message that your company conveys is clearly relaxed and engaging, you will be helping your target audience interact in a much more positive way.
However, simply publishing content that demonstrates your company’s identity and mission is insufficient.
There are countless methods and approaches you can employ on Facebook to boost the quantity of followers and the degree of interaction with fans of your business’s page (or fan page).
Here are some tips for you. But there is always much more to do!
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1: Be clear and direct
Like any social network, Facebook requires quick and objective language. For example, if you want to invite your followers to read a new article on your website or blog or participate in an event, there’s no point in “wasting around”! Always use clear, direct language and, above all, be brief. Short posts are much more successful.
2: Invest in good content
If you created your page just to promote your products or services, then you should try the best strategy to engage the audience. Creating good content is one of the secrets. And if you add a little creativity to that, most of your followers will respond with a “like.”.
3: Don’t be afraid to take risks
On Facebook, all a fan needs to do is like or comment on your post for their friends to see the activity. Think about the publicity your brand will receive.
4: Be careful with the size of the images
Facebook has several images—profiles, covers, posts—all with different dimensions. And we don’t always remember to check if the image we are publishing is the ideal size. Our suggestion so that you no longer have problems with the size and resolution of images and can, therefore, make your publications more attractive:
Profile Photo: 180×180 pixels
Cover Photo: 851×315 pixels
Image with link: 1200×627 pixels
Image without link: 1200×1200 pixels
5: Create videos
Videos are without a doubt one of the greatest ways to boost fan interaction with your brand! It’s incredible how adding a video to your posts boosts the statistics for your page.
6: Share testimonies
If people’s opinions about your brand, product, or service are important, then publish your customers’ testimonials to add even more credibility to your business.
7: Ask questions
You’ve heard that “customers like to be heard,” right? So, from today on, try to find out their opinion on the topics you post on your company’s fan page. But always ask simple and direct questions, since not everyone has time to write a lot on social media.
8: Vary how you publish content
You will make your page much more attractive if you vary the ways you update your status. For example, alternate links, images, videos, and texts to increase engagement and reach among your followers.
9: Apply the 80/20 rule
It’s a very simple principle: 80% of the posts made on your fan page must generate some value for the user, and 20% of the posts can be purely for promoting your business. In other words, out of every 10 posts, two should promote your products or services, and the remaining eight should contain relevant messages (for your target audience) to generate engagement.
10: Never leave a comment unanswered
Engagement and positive comments increase significantly when the person responsible for posting on Facebook takes the time to respond to all comments. This behaviour conveys the brand’s concern and interest in its consumers and potential customers. When we enter a physical store, we like to be welcomed, right? So, on a virtual page, the same thing happens!
11: Stop automating
Each social media platform (Facebook, Twitter, Instagram, blogs, etc.) has its way and language for publishing content. Therefore, do not automatically replicate your publications across all of these platforms. There are, in fact, online tools that facilitate automatic publishing across all of the social networks where we are present, but the result could be catastrophic. Look for tools that schedule your publications, but specifically for Facebook and for each of the platforms you use.
12: Study the best times for publications
Over time, start to understand what times of day your fans are most active so you can understand what times of day (or even which days are best) to post. Always save the best content for the best times! You can check out how often you should post on social media.
13: Enjoy the holidays
Valentine’s Day, Father’s and Mother’s Day, Christmas, and Easter, etc. There are numerous dates throughout the year that present an excellent opportunity for themed publications. These behaviours are statistically demonstrated to be associated with happiness, which is why they appear to be an intriguing way to boost brand approval and engagement.
14: Change your cover image frequently
An excellent option for publications with a high interaction rate, cover photos can be used to announce promotions, celebrate seasons, and other relevant events. And let’s not forget that images are more effective at triggering interaction with users than texts.
15: Don’t be repetitive
Even if the topic you want to publish has a long shelf life, avoid repeating the same thing in your posts. Duplicate posts end up becoming boring in the eyes of your followers. On the other hand, if the reaction to a particular post didn’t have the result you expected, don’t insist. Instead, think of something new and effective!
16: Add images to your ads
We’ve already said that images are essential on Facebook! And when creating an ad, too. Not only do they help increase engagement with the public, but they also make your ad stand out among the information on users’ news pages. A tip: avoid using the image automatically generated by Facebook. Choose one that will help draw more attention to what you want to promote.
17: Choose a goal
The goal you wish to accomplish will always determine the format of your advertisements. For instance, increasing followers (the number of fans on your page) would be the best course of action if this is your first time using Facebook ads.
18: Take advantage of the space to advertise
Don’t just create ads to promote a new product. Take advantage of them for marketing events, your page, your website, etc. But exercise caution; don’t waste time on ads that don’t stand out from the number of others that show up on users’ pages. The number of words in your ad should be between 100-200 characters. Put differently, contain as much information as you can in a limited number of words.
19: Choose your advertising plan
Facebook’s advertising tool is quite flexible according to the needs of each advertiser. You can advertise daily or for specific periods. The choice is always yours. And if a campaign is not producing the expected results, you can always change the ad, change deadlines, and change daily budgets.
20: Choose your audience
Facebook Ads has great tools for defining your ad audience. You can establish certain characteristics, such as location, age, gender, workplace, marital status, language, and education, among others.
