Branding may take numerous forms, such as your website, social media presence, advertising materials, or that massive mascot sitting on the grass outside your corporate headquarters (we’re looking at you, Google).
The simple truth is that branding is everything. It’s the way your firm looks and sounds, the impression your consumers or clients get when they come in the door, your attitude towards the community and the environment, and the audience with whom you most closely identify.
However, how do you create a consistent brand for your small business with very little budget and not a lot of time? That is a question that many small business owners face when they tsp cleaner. How can you look and sound professional without breaking the bank before you’ve even made a dime? The solution lies in free resources!
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Free Resources for Business Branding
When it comes to launching a firm, your money is going to be stretched thin enough as it is, but if you start off by failing to brand, it will be tough to claw this back later on without an even more expensive rebranding.
To get you started on the right foot, here are five free tools to help you started with company branding, plus two major things to avoid at the bottom!
Free Templates
Who doesn’t enjoy a decent template? It makes things so much easier; just put your information in it, place your logo on it, and you’re done!
Using templates for your marketing and promotional materials has several advantages; it speeds up the development process and helps folks who aren’t graphic designers to generate papers and materials that appear consistent.
It’s not only promotional items either. You may now generate a free printable purchase order template online at the drop of a hat, sharing your brand with both clients and consumers.
Free Images
It is critical to include photos in marketing materials and on social media. According to studies, utilising photos in your marketing materials, both online and offline, may increase views and engagement by 60-90%.
There are other free choices, such as Pixabay and Pexels, where you may find free photos and videos to use in your marketing materials.
Free Graphics
Graphic design is a skill in its own right. Many individuals spend years in university and college mastering the subtle art of typography, color balance, and layouts. If graphic design isn’t your strong suit, there are plenty of free internet resources to help you get started.
Free Social Media Scheduling
Social media has grown in importance in our company. It’s an excellent opportunity to engage with consumers, create a community, share news and tales about our latest goods, and promote for free.
If you don’t have time to manually submit updates, use a service like Buffer or Facebook’s own Creator Studio to schedule your posts, allowing you to focus on what matters.
Resources to Avoid
Just because something is free doesn’t imply it’s excellent. Here are two free resources that you should avoid at all costs.
Bad Stock Images
We’ve all seen awful stock photos. Generic office photos of an overjoyed team pointing at a chart. These will not reflect favorably on your brand.
When selecting stock photographs for your business, use images that suit your style and brand. If you have an office, choose photographs that convey a sense of collaboration and provide insight into your office life rather than the horrible model shots that should be banned from the internet!
Relying on ‘The Intern’
When a firm has a problem with its social media, you constantly hear the same thing: “Shouldn’t have relied on the intern.”
While this may not appear to be fair, social media marketing is a developing career option for many people; there is some truth to the old adage about blaming the intern. When we get free resources (programs or personnel), we must guarantee that training and monitoring are in place.
Generally, if you can employ an expert to execute a job like marketing, do so.
Conclusion
There are so many free materials available online these days that you may feel spoiled for choice. You may utilise the free resources until you can afford professional services, or you can continue to use the ones that work best for you while investing in additional services.
