Do you have an app idea that is unmatched?You need to consider multiple factors before you even begin mobile app development. Let’s see where to start:
The basic idea behind app market research is that the more you learn about the market trends the better you can find solutions for your customer’s pain points.
What is app market research?
App market research is a concept that will assist you in getting to know your target audience. You can use the app to learn about market trends and which products customers prefer over others.
Before you start your app market research, here are some things to remember:
- Is this the right time for your app to be launched?
- Is your app clearly displaying your USP?
- Are you addressing your customer’s problems and helping them to find the solution?
What makes app market research so important for your app’s success
Statista research shows that the global number of smartphone users will reach 6,567 million by 2022. This number will rise to 7,690 million by 2027.
You now know how mobile apps empower users. It is time to learn more about market research for app developers.
Vine’s concept was well-received, but it didn’t bring about significant market changes like YouTube.
A big example of a brilliant idea being ruined by poor market research is Thing Event. Now that you’ve understood the importance and consequences of market research in app development, let’s move on to the most important segment: the best way to conduct market research for mobile apps.
These dynamic strategies will help you do market research for your app on mobile
This segment will provide you with practical ideas and strategies that will help you launch your app successfully and encourage users to do the same. Let’s get cracking:
Know your target audience
Your app market research will be based on your target audience. This is how your app market research should be conducted.
Once you have a good idea of the audience for your app, the next steps will be easy. It takes some research to determine who your target audience is.
Your target audience is someone who shares common interests. It is not necessary to go into every detail, but it is important to focus on the most basic details like their age, whereabouts, and what language they speak. In some cases, gender may also be required.
Data is a key component in helping you to identify demographics that are relevant to your target audience. Let’s move on to the next point and learn how to properly collect data.
Collect relevant data
Can make a lot of improvements to your app by having real-time stats. You will notice a change in your data every year, so make sure that you keep up with the latest version.
Below are some reliable sources for data and statistics that you can use.
Gartner allows you to see, assess, and witness technologies, applications, or companies in the global IT environment.
You will find statistics about any sector, whether it is information technology or another. Statista has a large-scale database that includes statistics for over 170 industries, and 150 countries.
Google Trends is a tool that provides data and graphs about the popularity of certain search terms on YouTube and Google. It is free and can help you to understand the popularity and trends of each concept according to the country’s trends.
Pew research is a very popular platform to gather data that can be used to assist people in making use of it. It publishes real information by conducting surveys and polls.
Gallup, a Washington-based analytics company, gathers data and publishes podcasts and articles about that data.
Knoema, an open data platform, allows you to explore, manage, and visualize data. It publishes articles that help users get more information.
Social media updates should be monitored regularly
If you look at the brighter side, you will find that many channels can share information, which can help you get a better app market research process.
Social media allows you to speak freely and create engaging content that people will enjoy.
This allows us to expand our market research capabilities by instilling information that brands share on these platforms.
Social media has allowed businesses to be more authentic and to express themselves differently about the platform’s essence.
You will be able to see what your competitors are doing on social media and get a better idea about how you can do the same. Make social media your friend and you will see the results.
Know your competition
Mobile devices account for 54.4% of worldwide web traffic. Knowing what your competition is doing to make their apps successful will give you valuable information.
Every booming idea begins with spying on your competition. Despite being competitors, businesses are dependent on one another.
Your app’s success is temporary. Your competitors have done their research and are working on something better. This is the way it is!
Your competitor’s USP, strengths, and weaknesses can be your greatest asset as they will help you improve your app’s marketing strategy. This helps you to understand what your customers expect from your product.
It is not easy to analyze your competitors. We will show you how to do it the right way! Let’s move on to the next point.
SWOT analysis (strengths and weaknesses, opportunities and threats) is a method to identify and evaluate your internal strengths and weaknesses.
American business magnate Bill Gates said that we shouldn’t underestimate our competition, no matter how large or small they may be; it is important to take all aspects into account.
Every successful business started as a startup.
Now, you can compare your app launch strategy to theirs. What are the improvements and modifications? You will notice a significant difference in your app launch strategy if you improve it and pitch it.
When you’re done, pitch your strategy
Now it’s time to put everything into practice. Then, pitch your market research strategy to the reviewers.
Objective feedback can help you to improve your key points which can be useful for the launch of your app.
It is not a good idea to shun revamping
The purpose of pitching the strategy is to make sure you have covered all points.
Make sure you have made the most of your research and included everything in your marketing strategy. Reworking is a great way to make your app launch more smooth. You can learn from your mistakes and make the best of what you have.
It’s a wrap!
Hard work and research are key ingredients to a successful app launch. You simply can’t cut corners and expect the desired results. You can always refer to other sources to make your journey easier.
We are a leading mobile app development company and we love to help our clients. We offer strategic solutions that will get the best results.