Above all of that, the highly-engaging medium is also affordable for those benefits you can get from it.
However, an explainer video can be quite costly, though. It depends on your requests and the team you hire to produce it. Most of the time, you need to prepare $1,000 up to $25,000 for one of these beautifully crafted animations production.
Then again, the cost of the explainer video is quite relative.
For smaller businesses or startups with shoestring budgets, they don’t always have enough resources for their overall marketing, let alone for other explainer video campaigns. For them, $1,000 may well be half or even the entirety of their marketing budgets.
But, no matter how much you want to deny it, explainer videos are such an ideal investment for your business (whether it’s startups or big corporates) for a long period of time. That’s why expanding your budget for these kinds of videos is worth every penny and still highly recommended.
In this blog post, we will walk you through some reasons why it’s crucial to spend some bucks or even increase your budget for explainer video marketing.
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#1. Quality Work Takes Time
Explainer videos aren’t all about high-resolution videos taken by fancy recording equipment. It’s also about delivering your message in such a captivating way using storytelling mode.
And trust me, creating a story and making sure that everything is in its place takes quite some time. After all, you can’t rush perfection. That’s what makes the explainer video production process take a while.
An explainer video that lasts between 1 and 2 minutes can take more than one hundred working hours to complete– even for a professional company with a professional team.
Don’t misunderstand me: Not all of those hours are used for the illustration and animation processes. A big chunk of them goes to the pre-production (preparation) and revision processes.
A professional company doesn’t produce your explainer videos right away after you asked them to. They tend to conduct a good amount of research to become familiar with your brand so they can come up with the video’s initial idea. This research can help the team to ensure that they’ll create not only a high-quality explainer video, but also the video that has the right concept, messaging, and story so it can align with your brand’s profile.
After doing some research, they moved on to the production process. This stage starts with designing characters and environments, developing the script, designing storyboard recording the voice-overs, animating and rendering (for animated explainer videos), or editing (for live-action videos).
These processes work as a whole.
#2. Avoid Unnecessary Risks
Why should you pay for a professional team for production despite all the free software out there?
Let’s say you only paid $5 at a shady barbershop. But, all you got is just an uneven haircut. Then, you ended up fixing it for another $15 at your professional barbershop.
To get everything safe and sound, you have to work with the best production company that fits your profile.
One thing you need to bear in mind here: you should take a look at companies’ portfolios to see whether or not their work will meet your expectations. That way, you can eliminate the production companies that will not meet your budget and needs.
#3. Explainer Video Acts Like Your Face of Company
As the name suggests, the purpose of an explainer video is obvious: to explain your company, product, or service in a compelling and concise video.
A well-crafted and highly-engaging explainer video can be your marketing tool to introduce your brand and help people to get familiar with your business mostly because that’s incredibly shareable.
That’s what makes your explainer video is the one piece of content that gets viewed, distributed, and referred to by your marketing teams and even your audience themselves. It’s also possible the content that you use in a company conference or at a trade show.
Ultimately, it’s the face of your company.
Assuming that’s what you have in mind when creating an explainer video, give it your best efforts. The more compelling and professional-looking your explainer video, the more people will be engaged in your brand.
#4. Explainer Videos Have a Long Shelf Life
You surely don’t want to spend thousands of bucks for an explainer video just to be taken down a couple of months later because it’s no longer relevant or, even worse, not showing any results.
That’s why you need to create an explainer video that can explain your brand, deliver core messages, and showcase unique selling points in a way that will not change or be affected by changes in your niche or general market.
Of course, coming up with a concept that will stand the test of time isn’t all smooth sailing. That’s why you hired a team of artists and creatives to begin with, isn’t it?
Not only do you get content that will be relevant longer than other types, but you also can repurpose your explainer video into other types of content like articles, guest posts, animated GIFs, and still images to go with your blog.
#5. Small Things Make Big Impacts
The little details that go into the production process of your explainer video (such as music selection, character style, font styles) are often overlooked. In fact, they can play such significant roles to catch your audiences’ eyeballs and leave them impressed.
For instance, fonts are mostly free from font library websites like DaFont, hand-drawn letters can leave a bigger impression than any stale, mainstream fonts. In that case, hiring an artist that specializes in typography is necessary too.
Meanwhile, paying for a music license on PremiumBeat or AudioJungle can help you get an idea that fits your explainer video most– instead of forcing the free audio to fit your video.
In addition, hiring a professional voiceover artist, rather than using your own voice or even a Google robot voice can go a long way toward getting great results from your explainer video.
Takeaways
Producing an explainer video isn’t a cakewalk, not even for people who do it professionally– let alone for a newbie in the industry. But it’s a crucial business decision for you.
If you’re a small business owner, it’s easy to think that you can’t afford to spend more than what you’ve allocated for a professional explainer video production.
In fact, a cheap and dull video explainer can higher your chances of getting your business and marketing strategy into obscurity.
From the explanations above, let me sum it all up why you actually can afford to spend more and why it’s really worth it:
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- It can take more than one hundred working hours to make a well-crafted explainer video that brings you visible impact.
- Hiring a professional explainer video company can minimize unnecessary risks that can damage your overall marketing performance.
- A good explainer video is like any quality product: The more you spend, the higher quality you’ll get. It also means the more you can save it in the long run.
- Spending extra money into small details like premium music tracks instead of free ones can boost your explainer video professionalism.
- Your explainer video can be the face of your company. So, I’m sure you don’t want a dull, plain one.
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