Product manufacturers and packaging companies are relentlessly trying to keep up with the ever-evolving customer demands to bring about packages that are different and reliable. This implies they’re experimenting with the boxes’ size, shape, color, and function. However, the key challenge for packaging firms is maintaining pace in the face of rapid technological advancements. The sector has been substantially revolutionized as a result of this paradigm shift. In this post, we will look at three significant issues that both brands and packaging firms are dealing with.
Experience is the source of customer satisfaction. According to several studies, more than 60% of buyers choose a product based on its packaging, while 41% will repeat based on their initial encounter with the packaging. Customers give good marks to the ease of use, ergonomics, and information offered.
As a result, firms are devoting significant resources to determining the packaging preferences of their potential customers. But, at the end of the day, it all comes down to one thing: how can your packaging make a customer’s life easier?
The first moment of truth (FMOT) occurs when your packaging must entice buyers at the point of sale with stunning aesthetics and sensory tactics. After that, your container must pass the second test. Essentially, it is about the user experience, which shows how customers felt when they unboxed your gift.
That’s why packaging companies are working day in, and day out to proffer brands new solutions that can improve customer satisfaction. Of course, convenience is the top priority, which means creating packaging that can be used anywhere at any time. Take custom soap boxes, for instance. A custom soap box with a window would allow you to see the condition of the encased soap in real time, protects the bar from external hazards, and prolong its shelf life.
Conventional vs Digital
Businesses have employed traditional printing and packaging processes for decades. However, advances in digital technology are now enabling businesses to make substantial headway in cutting their packing boxes. That is, brands and packaging firms are able to complete things that were before impossible. Digital has gone a long way, but it is unlikely to completely replace traditional printing procedures. One, it is far more expensive than traditional printing processes. Second, it is not ideal for large packing orders since it might increase your costs. While digital may have a limited function in the near future, it will favorably contribute.
Last but not least, one should evaluate the new packaging in terms of logistical efficiency. For example, pick the ideal package size to maximize available space and save shipping costs.
This will allow you to save significantly since you will be able to transport more items in less time with the same expenditure while lowering your carbon impact.
This link between packing and shipment, however, is only relevant if all operations in the supply chain are considered. Tough packaging materials come into play at this point. It ensures that your items arrive at the point of sale in pristine condition. Aside from that, sensors and other technologies may be used to check the state of your things.
Many firms now employ technology solely in warehouses. This has also risen as a result of e-commerce enterprises, as online stores have forced owners to rethink their packaging and come up with a practical solution so that they may securely convey your items and enhance the consumer experience.